History & Brands
Swarovski Eyewear: When Austrian Crystal Met the Frame
From the workshops of Tyrol to faces around the world: how Swarovski turned cut crystal into a language of sparkle for eyewear.
All articles: History & Brands
22 articles, newest first.
History & Brands
Marc Jacobs Eyewear: New York's Unconventional Spirit in Frames
How Marc Jacobs carried New York's unconventional spirit from the runway to the frames — a heritage that marries high fashion with a playful attitude.
History & Brands
Bvlgari Eyewear: Roman Jewelry Craftsmanship on the Face
From the jewelry boutiques of Via dei Condotti to eyewear: the Bvlgari legacy as a tribute to Roman artistry and Italian luxury.
History & Brands
Moncler Lunettes: From the Alps to Luxury Eyewear
How a brand born in the French mountains became a symbol of luxury — and how that heritage now lives on in its eyewear.
History & Brands
The RB3016 Clubmaster: The Story of the Browline That Defined the '50s
The Clubmaster isn't just a model — it's the revival of an entire design era. The story of the browline and the legendary RB3016.
History & Brands
Saint Laurent Eyewear: Yves' Rock Heritage & the SL Monogram
How Saint Laurent kept its rock, Parisian DNA in eyewear, from Yves Saint Laurent to today's Vaccarello era.
History & Brands
Emporio Armani Eyewear: The Italian Elegance of Giorgio Armani in Glasses
How the Armani house translated its minimal philosophy into eyewear, and what distinguishes the Emporio line from Giorgio Armani.
History & Brands
Police Eyewear: The Italian Brand That Became a Symbol of Unconventional Style
From its 1983 roots in Northern Italy to campaigns fronted by George Clooney and Neymar, Police forged a bold rebel identity distinct from…
History & Brands
The RB2140 Wayfarer: The Story of 1952's Most Revolutionary Design
How a single piece of plastic broke metal's dominance and transformed a pair of glasses into a cultural symbol that lasted for decades.
History & Brands
Dolce & Gabbana Eyewear: Sicilian Soul & Baroque Luxury
How Italian heritage, floral motifs and the iconic DG logo transformed the house's eyewear into a true style statement.
History & Brands
Michael Kors Eyewear: New York Glamour & the MK Logo
From the haute couture runway to iconic eyewear — the jet-set aesthetic of Michael Kors and its signature metallic logo.
History & Brands
Arnette: The Brand Born from Surf & Skate Culture
From the beaches of California in 1992 to the Luxottica portfolio, the story of a youthful brand that's making a powerful comeback.
History & Brands
Tom Ford Eyewear: Luxury With Cinematic Roots
From revolutionising fashion to dressing 007 - the story of a brand that made the letter 'T' a symbol of elegance.
History & Brands
Vogue Eyewear: How a Magazine Gave Its Name to an Eyewear Brand
Since 1973 Vogue Eyewear has translated catwalk trends into everyday glasses — the story of Luxottica's most fashion-first brand.
History & Brands
Ray-Ban: 90 Years — From Pilots' Glasses to Pop Culture
How a tool built for pilots became a global style icon — the full Ray-Ban story from 1937 to EssilorLuxottica.
History & Brands
Oakley: From Motorsport to the Top of Sports Eyewear
How Oakley went from motorcycle grips to Prizm lens technology — and became a byword for athletic performance.
History & Brands
Persol: Italian Craftsmanship & the Legendary 649 Since 1917
The story of Persol - from protective eyewear for pilots and racing drivers to the iconic 649 famously worn by Steve McQueen.
History & Brands
Carrera: The Eyewear With Racing DNA Since 1956
From the Formula 1 circuits to street style — the story of Carrera and its legendary sporty character.
History & Brands
Gucci Eyewear: Italian Luxury & the Double G
From 1921 in Florence to the double G and the green-red web stripe, this is the story of Gucci in eyewear.
History & Brands
Prada Eyewear: Understated Luxury & the Linea Rossa
From a 1913 Milanese travel-goods boutique to the sporty Linea Rossa, discover how Prada became a byword for minimalist, intellectual luxury.
History & Brands
Versace Eyewear: Glamour, the Medusa & the Baroque
From 1978 in Milan, Versace turned bold glamour, baroque motifs and the Medusa into some of fashion's most recognisable statement eyewear.
History & Brands
Maui Jim: The Science of Color & PolarizedPlus2
From the beaches of Hawaii to the world's most advanced polarized lenses — discover how Maui Jim's PolarizedPlus2 technology transforms the way you…
Shop sunglasses by brandReal stock, shipping across Europe, expert support from opticians.
See the products →
Other topic categories
Who writes the articles
The articles are written and reviewed by the team of opticians of Eye-Shop, based on daily experience in the store, the specifications of lens and frame manufacturers and the guidance of official bodies. They are updated when collections, technologies or procedures change.
Health articles are informative and do not replace an examination by an ophthalmologist. About us · Contact