Gucci Eyewear: Italian Luxury & the Double G

1921: Florence & leather craftsmanship

Inspired by the elegance he witnessed while working at hotels in London, Guccio Gucci opened a leather goods workshop in Florence. Quality and Italian craftsmanship became the very foundation of the brand, and that dedication to detail still runs through every Gucci creation today.

The symbols: double G & the web stripe

The double G (the founder's initials) and the distinctive green-red stripe — inspired by the girth straps of horse saddles — have become among the most recognisable symbols in fashion worldwide. Together they turn any accessory into an unmistakable Gucci piece, blending heritage with an instant sense of prestige.

From Tom Ford to maximalism

In the 1990s, Tom Ford reinvented Gucci with a sexy, glamorous aesthetic that put the house back at the heart of high fashion. Later, Alessandro Michele dressed it in romantic maximalism, layering colour, pattern and nostalgia. Through every era, Gucci eyewear has remained a bold statement of style.

Today

Gucci eyewear (under Kering Eyewear) combines Italian luxury, daring designs and timeless symbols — from understated silhouettes to striking oversized frames. Whichever you choose, you carry a piece of a legendary fashion house crafted to be seen and admired.