Maui Jim: The Science of Color & PolarizedPlus2

1980: Born in Hawaii

In one of the brightest places on the planet, the need for genuinely effective lenses was pressing. Maui Jim built its identity around a single idea: to see colors more vividly, without any glare. Surrounded by dazzling sun, white sand and turquoise water, the brand set out to tame the harshest light on Earth — and turned that challenge into a distinctive philosophy of vision.

What is PolarizedPlus2?

It is Maui Jim's exclusive lens technology. Beyond classic polarization (which eliminates glare), it adds color enhancement and protection from UV and harmful blue light (HEV). The result: an image with depth, contrast and vibrancy. Everyday scenes look richer and more three-dimensional, while your eyes stay comfortable and protected even during long hours outdoors under demanding conditions.

Why they cost more

The lenses are the true "product" of Maui Jim. Their multi-layered construction, optical quality and durability justify their place in the premium category. Every pair is engineered to deliver consistent performance year after year, which is precisely why so many enthusiasts consider them a worthwhile long-term investment rather than a simple accessory.