Vogue Eyewear: How a Magazine Gave Its Name to an Eyewear Brand

1973: Glasses with a fashion-magazine mindset

In the early '70s, prescription glasses were still sold like medical goods: few shapes, even fewer colours, and zero connection to trends. Vogue Eyewear was founded precisely to fill that gap — collections refreshed at the pace of fashion, not the optical industry. The name, borrowed from the magazine that symbolises style itself, spelled out the manifesto from day one.

1990: The Luxottica acquisition

Joining the Luxottica group gave Vogue Eyewear industrial muscle and global distribution while preserving its identity: fashion design at an accessible price. Within the same "family" as Ray-Ban and Persol, Vogue kept its own role — the brand that brings the runway into everyday life.

The ambassadors who defined its image

Vogue Eyewear was built around faces: international supermodels and pop-culture stars have signed its collections and campaigns — from Gigi Hadid, who designed her own capsule collections, to Hailey Bieber and newer faces of the Instagram generation. The recipe is consistent: a familiar face, a bold shape, and a price that doesn't scare you off.

The design DNA

• Trend-first: whatever walks the runways (cat-eye, oversized, metallic details) reaches the collections within a few months.
• Colour & texture: semi-transparent acetate, pastels and patterned temples — the brand's signature.
• Accessible luxury: a fashion look without a luxury-house price — which is why it's consistently among the most popular women's brands.

You can browse the full Vogue collection at Eye-Shop — the official reseller with the complete range — or explore all designer sunglasses by brand and style.

Why it's still relevant 50+ years on

Because the original idea never grew old: eyewear as an accessory that changes with your mood and your wardrobe. In an era where eyewear is becoming increasingly fashion-driven, Vogue Eyewear has the advantage of having done it first — half a century ago.