Short answer: Authentic sunglasses stand out through six signs combined: a realistic price (not suspiciously cheap), buying from an authorised store, correct packaging with paperwork & serial number, a CE & UV400 marking, quality construction (materials, hinges, weight) and clean etching/details on the lens & temple. No single sign is enough — the surest way is to buy from an authorised dealer.
Updated: 12 June 2026 · By the Eye-Shop.eu optical team
Fake
sunglasses aren't just a money issue — they're an
eye-health issue. Fakes often have no real
UV400 protection: the dark lens makes the pupil dilate so more ultraviolet radiation gets in — meaning they harm you more than wearing no glasses at all.
So how do you tell
authentic from fake sunglasses? Below are the signs opticians use — they apply to every brand.
1. The price: if it's too good to be true…

Branded sunglasses have a specific price range. A pair of
Ray-Ban or
Oakley at €25-€30 is almost certainly a fake. Big discounts do happen (older collections, offers), but a price 70-80% below retail on a new model is a red flag.
2. The seller: buy from an authorised store
The surest sign of authenticity is
where you buy. Branded eyewear is distributed through
Authorized Dealers. Avoid unknown marketplaces, social-media shops with no details, and sellers who don't issue paperwork.
Eye-Shop.eu is an authorised dealer, with a
guarantee of authenticity on every pair. When you buy from an authorised dealer, authenticity is a given.
3. Packaging, paperwork & serial number
Authentic sunglasses come with:
- A branded case with the correct logo, a cleaning cloth and a warranty card
- A sticker/label with the model code, colour and dimensions (e.g. RB2140 901 50□22)
- A legitimate purchase receipt/invoice
Fakes often have cheap packaging, spelling mistakes in the logo, or a missing dimensions label on the temple.
4. CE & UV400 marking — the most critical for health
On the inner temple of authentic glasses there's a
CE marking (EU compliance) and a
UV400 indication or lens category (0-4). On fakes the marking is often missing, wrong, or simply printed with no real protection.
Remember:
a dark lens ≠ protection. Only a certified
UV400 marking guarantees full UVA/UVB blocking. This alone is the No.1 reason to avoid fakes.
5. Build quality: materials, hinges, weight
Pick the glasses up. Authentic ones have:
- Sturdy hinges (often metal, with screws) that open and close smoothly
- Cleanly finished acetate or metal, with no sharp points or bubbles
- The right weight and balance — fakes are often too light and "plasticky"
- Clear, correctly placed logos, not blurry or crooked
6. Lens etching & details
Many premium brands have a
laser-etched logo on the lens (e.g. Ray-Ban's discreet "RB" top right, Oakley's "O"). It's tiny, clean and doesn't rub off. On fakes it's missing or printed/crude.
For brand-specific signs, see in detail:
how to spot genuine Ray-Ban — 7 sure signs.
The surest way: buy from an authorised store
All of the above helps, but the simplest and surest way not to fall for a fake is to buy from an
authorised dealer with a guarantee of authenticity.
At
Eye-Shop.eu you'll find
80+ branded sunglasses, 100% authentic, with an official warranty and paperwork. See also
the most popular sunglasses of 2026 and the
Ray-Ban vs Oakley comparison.
Frequently Asked Questions: Authentic Sunglasses
How do I know if sunglasses are authentic?
Check 6 points: price, seller, packaging, CE/UV400 marking, build quality and lens etching. The surest way is an authorised store with a guarantee of authenticity.
Are fake sunglasses dangerous?
Yes — they often lack real UV protection, letting more UV into the eye. Always choose certified UV400.
Are cheap sunglasses always fake?
Not necessarily, but a price 70-80% below retail on a new branded model is a red flag.
How do I tell genuine Ray-Ban or Oakley?